Close to you
Full business brand identity design
Close to you had a beloved product line but growth had plateaued. Meta CAC was climbing 40% year over year and the brand was over-reliant on a single acquisition channel. We rebuilt the growth engine end-to-end — from creative production to landing pages to lifecycle flows.
The challenge
Rising acquisition costs on Meta had cut contribution margin nearly in half. The team had strong product-market fit but no measurement infrastructure to make confident media decisions, and the storefront converted below industry benchmarks on mobile.
Our approach
We built a modular creative system so we could ship 12–20 concepts per week and let performance data pick the winners. In parallel we re-architected the PDP, added post-purchase upsells, and launched a full Klaviyo lifecycle program with welcome, browse-abandon, cart-abandon and win-back flows.
What we shipped
Weekly creative sprints, a rebuilt Shopify storefront focused on mobile-first conversion, TikTok Spark Ads as a second scale channel, and an attribution model that unified paid and organic signal so the team could plan spend with confidence.
“Namada didn't just run our ads — they rebuilt our growth engine. Five months in, paid revenue tripled.”
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